The secrets of the stores that sell a lot of Ski-Mojos:
The Ski-Mojo displayed in 2 or 3 different spots in the store:
Capture new customers at the rental counter by distributing flyers, for example, and then referring prospects to the store’s Ski-Mojo expert (possibly by appointment).
Aller capter les nouveaux clients au comptoir location par la distribution de flyers par exemple, et en renvoyant ensuite les prospects vers l’expert Ski~Mojo du magasin (éventuellement sur rendez-vous).
These stores themselves recruit at least 20 to 30% of their customers from visitors who were not looking for a Ski-Mojo when they entered the shop:
to create a flow of customers who, once on the slopes, will refer other customers to you. “I’m tired”, “I don’t ski like I used to”, “Everything hurts” are signals that should prompt you to talk about the Ski-Mojo.
Limit staff turnover to retain the experience and know-how for Ski-Mojo adjustments, an expertise that can only be acquired over several seasons.
In-store visibility:
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Visibilité en magasin :
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